It’s no secret that marketing has a “diversity problem.” Over the course of decades, racial and ethnic diversity in the marketing industry has made only small steps towards progress and people of color’s perspectives are often absent from the stories we tell. We want to change that, and we’re starting with the part of the business we know best. We’re leveling the playing field by providing professional development to underrepresented voices within the digital marketing space.
It takes concentrated effort to make change stick – that’s why The CCC Project is captained by a female leadership team. Women of color have always navigated the diversity and inclusion terrain on multiple planes, so who better to lead the way? Progress happens when the exact needs meet the right expertise, and our group of skilled professionals is equipped to make this project a meaningful resource to all creators of color.
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Overall, content creators are marketers with skills to target specific audiences through whichever mode of media they may use. A content creator produces entertaining or educational material that caters to the interests and challenges of a target audience. The content they produce can take many forms, including blog posts, videos, ebooks, photos, and infographics. Today, businesses employ content creators to engage new and existing customers on the brand's behalf.
Olivia Torres is a Videographer and Video Editor based in Fort Wayne, Indiana. By day, she directs, shoots, and edits video content at music retailer Sweetwater Sound, while working as a freelance Videographer, Photographer, and occasional Graphic Designer in the off hours. Her broadcasting and marketing experience has taken her from news radio to agency life, from education to retail, and has driven her to create inclusive, productive, and future-oriented spaces for the art and work that make her happy. Spider-Man: Into the Spider-Verse is the best movie of her millennial lifetime – we dare you to change her mind.
RasAmen Oladuwa is a Web Marketer from Fort Wayne, Indiana but has worked all over the country. Her focus is on creating clean design and helping small businesses achieve a recognizable and successful brand. In her free time, besides dancing for her dog who just doesn't understand rhythm and beat, she likes to write scifi stories and hopes one day she can be the next Octavia Butler. Her passion for representation and storytelling has driven her to create projects that focus on human stories and influences every aspect of her marketing. When it comes to dancing she expects you to join in...every time.
Cassey Suthers is a Digital Marketing and Communications professional based in the Fort Wayne, Indiana area. In her free time, Cassey has designed websites, managed social media campaigns, and is an experienced Community Organizer. She is passionate about creating cohesive, relatable content that drives engagement through authenticity. For her, the goal of content creation is to build relationships that strengthen our communities and, when possible, create opportunities to expand access to resources and services. Team leader? Move-maker? Game-changer? How about all of the above. Say hi!
Born in Fort Wayne, Indiana, Shanel Turner, also known by her close friends and family as Neli, is the Marketing and Development administrator at the Fort Wayne Center for Nonviolence. Outside of work, Shanel is an accomplished Graphic Designer, but her passion lies in storytelling and cinematic film photography. In December 2020, she also self-published a zine of her poems and prose titled Relatively Conscious Vol. 1. You can find RC on Instagram @relatively.conscious and her photography and various creative projects on her personal page @fameshanel. Catch her somewhere writing, taking pictures, volunteering in her community, traveling, or making a playlist. Nice to meet cha!
Thein Aye is a Fort Wayne, Indiana local and a Digital Associate at The Tab. She recently graduated from Indiana University Bloomington this past 2020 in the midst of a global pandemic (at least her graduation will go down in literal history, right?). When she's not flexing her storytelling skills during the 9-to-5, you'll likely find her at the gym. Thein is passionate about normalizing humanization in the branding and social media landscapes while crafting relatable content for her audiences. Her personal motto? ``If something feels right, take the risk and follow your intuition.`` Let's chat!